Dodge is celebrating the men and women of the U.S. armed forces by introducing the Stars & Stripes Edition on select Challenger and Charger models. The all-new package will be on display next week at the 2019 New York International Auto Show.
The Dodge brand has the highest percentage of active military buyers among all major brands in the U.S. automotive industry, with the Challenger and Charger having the highest percentage of active military buyers in their respective segments, according to mTAB, “New Vehicle Customer Studies: October 2016-September 2018.”
“Dodge is known for delivering custom looks straight from the factory. We also have a strong following of buyers who are in the military, as well as many buyers who are patriotic,” said Steve Beahm, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America and Head of Parts & Service (Mopar), FCA – North America. “The Stars & Stripes Edition is an opportunity to deliver a custom look with unique elements that speak to those performance enthusiasts who want to extend their passion for their country to the Charger and Challenger.”
The Stars & Stripes Edition is available on Challenger and Charger models and features a unique Satin Black & Silver accent center stripe, Satin Black American Flag fender decals, 20 x 9-inch Mid-gloss Black wheels and Black badging. Bronze four-piston Brembo brake calipers come standard on Challenger R/T Scat Pack and Charger Scat Pack models, and are packaged with the Performance Handing Group on GT and R/T models.
Inside, Stars & Stripes Edition models feature Gloss Black interior accents, unique Black-on-Black cloth seats with an embroidered Bronze star, Dark Brushed II interior bezels, unique Antique Bronze instrument panel badge and Bronze accent stitching throughout.
The Stars & Stripes Edition will be available on the Challenger R/T Scat Pack and Charger Scat Pack, Challenger R/T and Charger R/T, and Challenger GT RWD and Charger GT RWD. The cost for the Stars & Stripes Edition is $1,995.
In addition, the “Honoring Those Who Serve” program through FCA US provides a special offer to active military, active military reserve, retired military, retired military reserve or honorably discharged veterans within 12 months of discharged date. Eligible customers may receive up to $500 in Military bonus cash. The offer applies to purchases and leases on select 2018 and 2019 vehicles.
What do you think of the Stars & Stripes Edition treatment?